Luxury watches aren’t just wrist candy—they’re intricate machines that demand regular care. If you’ve ever asked yourself when to get your prized piece serviced, you’re not alone. Service intervals by brand matter because neglecting them can turn even the most robust Swiss masterpiece into an expensive nightmare. Each watch brand has its own take on the perfect schedule, so let’s break down what the top 10 luxury manufacturers recommend to keep your investment ticking for generations.
TLDR – Quick Guide
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Rolex: Every 10 years (under normal use)
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Omega: Every 5–8 years
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Patek Philippe: Every 3–5 years
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Audemars Piguet: Every 4–6 years
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Tag Heuer: Every 5–6 years
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Breitling: Every 2 years (water resistance), full service every 4–6 years
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Cartier: Every 5 years
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IWC: Every 5–7 years
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Jaeger-LeCoultre: Every 5–7 years
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Panerai: Every 4–5 years
Check your model’s manual for exact advice!
Detailed Breakdown
1. Rolex
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Recommended interval: Every 10 years
Rolex watches are built for longevity. Their engineering allows for longer periods between services, but don’t ignore regular check-ups—especially if your watch is exposed to harsh conditions.
2. Omega
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Recommended interval: Every 5–8 years
Omega recommends full servicing within this window, particularly for complex or water-resistant models. An annual water resistance check is wise for divers and swimmers.
3. Patek Philippe
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Recommended interval: Every 3–5 years
With craftsmanship this fine, regular attention is a must. More complicated models, like perpetual calendars, may need even more frequent servicing.
4. Audemars Piguet
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Recommended interval: Every 4–6 years
Whether it’s a Royal Oak or another classic, AP timepieces benefit from a regular spa day every few years. If you’re frequently in water, annual resistance tests are smart.
5. Tag Heuer
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Recommended interval: Every 5–6 years
Tag Heuer’s sporty watches can take a beating, but servicing within this range will keep them running at their best. Annual water resistance checks are also a good idea.
6. Breitling
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Recommended interval: Every 2 years (water resistance), 4–6 years (full service)
Breitling watches, especially those for pilots and divers, need frequent water resistance checks and a comprehensive overhaul every few years.
7. Cartier
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Recommended interval: Every 5 years
For Cartier’s elegant pieces, a full service every five years is ideal. Quartz models also need occasional attention, mostly for battery changes and seal checks.
8. IWC
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Recommended interval: Every 5–7 years
IWC watches are engineered to last, but regular servicing every 5–7 years is key to keeping everything running like clockwork.
9. Jaeger-LeCoultre
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Recommended interval: Every 5–7 years
Regular attention ensures that these “watchmaker’s watches” continue to impress with both performance and style.
10. Panerai
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Recommended interval: Every 4–5 years
Panerai fans—keep up with this interval, especially if your watch sees a lot of water. Annual water resistance checks are highly recommended for any true dive piece.
Key Takeaways
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Not all brands are created equal: Service intervals by brand vary—follow your manufacturer’s advice.
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Water lovers, beware: Annual resistance checks are crucial for swimmers, divers, and anyone who sweats it out in their watch.
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Preventative maintenance saves money: Small investments now prevent bigger repair bills later.
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Document everything: Keep all service records—these boost value and support warranty claims.
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Only trust experts: Always use authorized service centers for genuine care and parts.
FAQs
1. Why do service intervals differ between brands?
Different materials, movement designs, and lubrication methods mean every brand sets its own ideal timeline. Some brands have engineered watches for longer periods between services, while others require more frequent attention.
2. Do quartz watches need servicing too?
Yes, though usually less often. They need battery changes and periodic checks for water resistance and to prevent moisture or dust from creeping in.
3. What happens if I ignore the service schedule?
Neglect leads to dried lubricants, worn components, and potentially expensive breakdowns. Regular maintenance is far cheaper in the long run.
4. Is it important to service at an authorized center?
Absolutely. Authorized service ensures genuine parts, trained technicians, and maintains your watch’s value and warranty.
5. How much does a luxury watch service usually cost?
Costs vary, but most standard services range from several hundred to over a thousand dollars, depending on the complexity and brand.